22-Mar-2021 – Last updated on 22-Mar-2021 at 15:43 GMT
Home baking continues in 2021 giving rise to comfort and wellness baking articles 2021 trends
“Sales are expected to continue rising in 2021 as consumers continue to work from home or spend more leisure time at home. Comfort and wellness trends that have a positive effect on baking activity are also expected to continue in 2021,” said Jennifer Mapes-Christ, food and beverage publisher for Packaged Facts.
And while sales are expected to level off as consumers can more freely and safely shift towards away-from-home dining, the impact of the pandemic has changed the trajectory of the baking products market — Packaged Facts forecasts that total sales of baking products will be higher in 2025 than in 2019.
According to Packaged Facts, part of the reason home baking took off so strongly is because it was able to fulfill two strong consumer needs: baking articles 2021 the ability to make comfort foods at home and a way for consumers to take part in wellness trends by baking better-for-you options.
In its November-December 2020 National Online Consumer Survey, Packaged Facts reported a growing number of consumers who consider themselves bakers .
Related tags: Baking , American bakers association
In its home baking report , Packaged Facts found that sales of baking-related products grew by 24% to $26.5bn in 2020 compared to 2019, a departure from 2016-2019 modest growth trends for baking ingredients.
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